Job Summary
Responsible for the planning, execution, and measurement of content at social media platforms. Must stay up-to-date on the latest social media trends, technology, and emerging platforms and embrace a test and learn mindset. Leading the strategic development, planning, and execution for organic and paid social media marketing campaigns.
Duties & Responsibilities
- Day-to day lead on existing, complex social media campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learning that feed strategic insights.
- Expert in the setup of new campaigns, including implementation of tracking tags, per the media plan and measurement framework.
- Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities.
- pacing and performance forecasts.
- Leads the collaboration of analytics to identify new opportunities in the paid social space based on an understanding of company objectives, goals and known barriers.
- Authors thought leadership material (blog posts, white papers, speaking opportunities, etc.)
- Monitor feeds across social platforms and moderate comments and feedback and ensure reputation management policies are in place.
- Evaluates and recommends paid social partners, technology and platforms
- Analyzes, reviews, and reports on effectiveness of campaigns to maximize results •
- Assists with scopes and estimates for new projects or campaigns
- Other tasks as assigned.
Job Requirement:
- Strong attention to detail and quality control
- Ability to adhere to brand standards and maintain consistency in brand stewardship across a range of deliverables and media
- Creative thinking, problem-solving, and collaboration is a must.
- Occasional evening and weekend work for social listening and event coverage.
- Possess strong written and verbal communication skills, and able to handle multiple projects with changing priorities, and work in a collaborative matrix organization.
- Reel maker is preferred.
Work Condition:
- 90 % office base
- 10 % outdoor base